I just read an overview of a studio named Dandelion who purports to excel at storytelling. The complexity of their promotions is staggering from the perspective of a small fry. It’s big business….but it all comes back (down) to reaching the heart. As stated on the PSFK blog:
Brands today need to be transparent, accessible, human. This is what consumers relate to. These commercials aim to tap into these same ideals by bringing brands to life and appealing to our emotions. If they succeed, will we soon be TiVoing commercials and skipping the shows?
Check out the WORK section on Dandelion’s website and navigate thru the sub-menu icons to read the story on each product they worked with. Pretty inspiring (and scary).
Another example of this comes from Gems Sty and their preview of a short film about a deaf Thai girl who learns to play the violin. See the article here.
Great story and moving right? Emotive? Connective?
For writers, there’s never enough time to fully flesh out your ideas.
Enter Web 2.0 and the community of the internet. Enter 1000000monkeys.com. Enter collectively writing a story. It’s a cool premise. I won’t spell out all the details—but you can jump in on any story, write the next chapter, and if the group likes it best (over other submissions) you’re a partial author.
I saved this video to my hard drive the moment I first saw it, and only now re-discovered it to my total pleasure and enjoyment. I’ve often wanted to learn Flash for this VERY reason, to animate subtle environmental elements over my photos to greater, better effect. Still, seeing these in a video was even more alluring and I find myself watching this over and over again—not even sure why.
The simple child’s figure—back turned toward the audience—really grabs me. S/He is so still, so unmoving, so cold in environments with simple cues of life. It’s intriguing to me. I want to know. I want to make my own.
It must have been two years or so ago that I came across the Gashlycrumb Tinies for the first time. Totally gave us a stop-what-you’re-doing-and-come-check-these-out moment in the graphics office, where everyone huddled over my shoulder to read the alphabetized taglines. Not since the Darwin Awards has gruesome been so good. Another day brightener (despite the dark subject matter).