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Posts Tagged ‘Marketing’

Threadless.com and TypeTees

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So. I’ve been spending a bit of time looking at fun, new t-shirts from creatives and designers (not big corporate companies) and thot you might like them as well. go here to see the catalog.

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• Shop if you want, but if you want to submit a phrase for your own t-shirt click here ($500 to you if they choose it!): http://www.typetees.com/score

• then, start typing funny phrases, anything you think others would wear on a t-shirt.

Lemme know if you do and I’ll vote for your (good) slogans :)

Threadless & TypeTees

logo

So.

I’ve been spending a bit of time looking at fun, new t-shirts from creatives and designers (not big corporate companies) and thot you might like them as well. go here to see the catalog Threadless Catalog

score_submit

• Shop if you want, but if you want to submit a phrase for your own t-shirt click here ($500 to you if they choose it!): http://www.typetees.com/score

• then, start typing funny phrases, anything you think others would wear on a t-shirt.

Lemme know if you do and I’ll vote for your (good) slogans :)

Telling a Better Story, by Dandelion

I just read an overview of a studio named Dandelion who purports to excel at storytelling. The complexity of their promotions is staggering from the perspective of a small fry. It’s big business….but it all comes back (down) to reaching the heart. As stated on the PSFK blog:

Brands today need to be transparent, accessible, human. This is what consumers relate to. These commercials aim to tap into these same ideals by bringing brands to life and appealing to our emotions. If they succeed, will we soon be TiVoing commercials and skipping the shows?

Check out the WORK section on Dandelion’s website and navigate thru the sub-menu icons to read the story on each product they worked with. Pretty inspiring (and scary).

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Another example of this comes from Gems Sty and their preview of a short film about a deaf Thai girl who learns to play the violin. See the article here.

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Great story and moving right? Emotive? Connective?

Yep, it’s an ad.

Well-Chosen Words

Marketing: it’s all about how you present your story.

Check out this short flick I just saw promoted on Veer (which means it’s now ubiquitous in the design underworld—or is that the design overworld??):

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It’s all, all, all about story full of the human element–building with some curiosity and suspense right to the end. Great camera angles, nice lite music–but a few well-chosen words can change the tenor of everything. This applies to everything and is the essence of marketing (and advertising, and, and, and …)
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(credits: Alonso Alvarez Barreda’s award-winning short film Historia de un Letrero (The Story of a Sign) More from the Veer site here.

Cutting Through the Noise

In the span of one day I read two blogs from VERY different sources both addressing the noise issue. Both lay claim to the ubiquitous presence of too much: too many emails, too many blogs, too many twits, too many Facebook writing and Myspace messages. Those blogs, in order are here

Seth Godin’s: The Issue

Gary Vaynerchuk’s: The Answer

I have to believe these two blogs are related—that Gary attempts to address (in his way) the thoughtful question posed by Seth. Both of these guys get thousands of emails a day, so their familiarity with the subject comes from experience.

My concern with Gary’s “answer” is that it isn’t one. He’s unquestionably right in saying every voice is important, especially in the context of the new Web 3.0 movement of citizen marketing where word of mouth is king. His mention of tipping points is apropos.

The thing is: with so many emails, messages requests, etc… there has to be some discrimination. Even Gary has to have a priority in his responses—which he doesn’t address (it’s the baited hook that never got delivered in that vlog, fyi). Without discrimination every signal (using the noise) metaphor is the same. Every message isn’t the same. They shouldn’t be treated the same. The red phone in the oval office should be answered before the crayon-scribbled note from a supporter’s child.

In the face of the masses, and every potential message, I find this philosophy trending toward communistic thought. Or are we already there?? None Dare Call it Treason declared in the 1960s the subtle threat of communism (see excerpt here). Scary to see it back again (in any form). Even more scary to see its tentacles affecting our thoughts still…