I’m always interested in how the secular world perceives Christians. It’s an emic/etic thing.
I just noticed this new cover designed by Crush Agency for the Bible. Besides being a nice illustration (they chose to highlight The Fall, not God, Salvation, or any of the other redeeming parts of the “story”), the cover is horrible. It lacks any context, doesn’t represent it’s material well, doesn’t speak the the audience who reads is (unless this is a Student Bible), and aims more at glossy trendiness than it does good design.
And all the designers who have commented on it love it.