I just read an overview of a studio named Dandelion who purports to excel at storytelling. The complexity of their promotions is staggering from the perspective of a small fry. It’s big business….but it all comes back (down) to reaching the heart. As stated on the PSFK blog:
Brands today need to be transparent, accessible, human. This is what consumers relate to. These commercials aim to tap into these same ideals by bringing brands to life and appealing to our emotions. If they succeed, will we soon be TiVoing commercials and skipping the shows?
Check out the WORK section on Dandelion’s website and navigate thru the sub-menu icons to read the story on each product they worked with. Pretty inspiring (and scary).
Another example of this comes from Gems Sty and their preview of a short film about a deaf Thai girl who learns to play the violin. See the article here.
Great story and moving right? Emotive? Connective?
CRBlog posted on this yesterday and I’m fascinated by it: The Apifera. “Apifera” is a botanical term given to flowers that are specifically designed to attract bees. There’s an interesting analogy made with this storefront window to shoppers and a store.
Pulling text from the CR website:
“Here’s an interesting architecture-meets-horticulture analogy. If consumers are bees and shops are plants, then shop windows are the pretty flowers that aim to attract our attention and draw us in. At least that’s the thinking behind the latest installation to be unveiled at of London’s Selfridges. “The Apifera is a responsive window that takes inspiration from the science of attraction developed in flowers,” explains its designer Matthew Plummer-Fernandez, “hence the complex fractal geometry and the work’s ability to respond and change its breathing rate according to the daylight and passersby”…
Behind the impressive collage of meticulously folder blue paper is a micro-controller running an Arduino program (a physical computing platform that is used to create stand-alone interactive objects) and an array of computer fans that generate the artwork’s movement”
It’s not everyday that a product can get past itself to see what it is (and what it means) to the consumer. Even after this takes place, it’s difficult for most companies to break away from the normative in their industry and do something different. I remember seeing a overview of jeans advertising from a few years back that indicated the value of the ad was solely dependent upon the butt in the jeans. everything beyond that was fluff (pun intended).
I just saw these Quicksilver ads blogged on I Believe In Advertising. Great, great job capturing something unique and memorable in a sea (pun intended, again) of lackluster fish.
I’ve always enjoyed Jeep’s trendsetting advertising. They’re branding is concise and spot-on, even when their vehicles are spot-free and aren’t covered in mud.
While already confessing that I like simple, minimalist design (because I can’t do it well), I figured I’d stack another brick in the mausoleum of my own abilities and show off another simple yet complex campaign.
Hume is doing a great job from what I can see of “riding the wave” of what’s fashionable. I think your designers could even be Creators someday—not just recombining what’s cool into something currently trendy, but start shaping a new curve. Time will tell. I don’t think I ever shaped—just recombined. My skill isn’t so much in creation as in redaction & analysis.
here’s a quick page that made me think of all this—simple street “performers” doing jumps. infinitely applicable for endless variety. you’ll see it in random places—it’s already hit the street (bad pun intended): Jump.Snap.
So, Big Brother is watching me—and that statement is going to sell something? I know fear is a motivator; from news feeds to marketing/advertising its been implemented for decades, but this is a bit over the top IMHO. See it here.