When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture…

It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it “public design”…

Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it’s designed, not because of it.

My sentiments exactly

Read Seth’s full article

http://www.vimeo.com/55389782

All I have to say is lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Watch on Vimeo

Super cool designs with handwritting.

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