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Archive for the ‘Identity’ Category

Swisscom Re-Branding

Branding is perhaps one of my favorite design elements to study, dissect, understand. The intellectual challenge of distilling an entire personality and presence into a single image is such a brilliant exercise! This execution has raised a number of eyebrows in the design community. I find it interesting—not necessarily amazing. Jut interesting.

[vodpod id=ExternalVideo.788572&w=425&h=350&fv=]

more about “Swisscom Re-Branding“, posted with vodpod

Vancouver 2010 Olympics

Just a few weeks after the close of the last Olympics it’s already on my mind again, mostly because of the work that the VONOC creative services team has designed. I absolutely love the use of texture, especially the clean illustrations combining natural and man-made elements (like wood textures and forest-themed vectors) inside other shapes, nice vibrant gradients, and edgy splash graphics.

More of the design expressions can be found here with the homepage here, and video explaining the design (in part) here. Enjoy!


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via (with hilarious comments)