Branding is perhaps one of my favorite design elements to study, dissect, understand. The intellectual challenge of distilling an entire personality and presence into a single image is such a brilliant exercise! This execution has raised a number of eyebrows in the design community. I find it interesting—not necessarily amazing. Jut interesting.
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More “evolution” stories of logos from Neatorama. Again, this is just the highlights, go here for full stories. Hope you like!
Everyone is talking about the power of The Story. Apparently, it’s always been important—marketers and advertisers are now just folding all their weapons under its umbrella. Makes sense.
The thing about stories is they go both forward and backward—from history into the future. Some stories are about vision, goals, and where we hope to be. Others are about where we’ve come from.
This quick synopsis of Hollywood Studio Logos tells the history of what has been. I loved it. Go read all the logo backhistory here.
Just a few weeks after the close of the last Olympics it’s already on my mind again, mostly because of the work that the VONOC creative services team has designed. I absolutely love the use of texture, especially the clean illustrations combining natural and man-made elements (like wood textures and forest-themed vectors) inside other shapes, nice vibrant gradients, and edgy splash graphics.
More of the design expressions can be found here with the homepage here, and video explaining the design (in part) here. Enjoy!
via (with hilarious comments)
allgraphicdesign.com has created two sets of fav logos. I’ll paste some here for the candy grabbers.
There are a billion (literally, I counted) logo archive compendium sites, and everyone blogging these days is adding to the noise. The best is still LogoLounge, with newcomer LogoPond trying to share some of the virtual market.
Saw this blog (54 Creative Logos) a few weeks ago on the dzineblog.com website highlighting some logos from Logo Pond: liked some more than others. I’ll list a few of my favs here.
1. The New York Public Library
2. Pantene
3. Bank of America
4. AG Edwards
5.
